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Hi! Welcome to our blog for intellectual property law and practice in Latin America
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Olá! Boa vinda a nosso blog para a lei da propriedade intelectual e a prática na América Latina

No boom, and maybe bust ...

Yesterday this blog reported on the boom in the sale of luxury brands in Brazil. A very different opinion is that expressed by Glória Kalil who, in the late 1970s, was responsible for introducing the Italian brand Fiorucci to Brazil. In Brazzil Mag the text runs thus:

"We still do not have Brazilian brands, except for Havaianas and H. Stern, which are known outside the country," she claims. Finally, Glória calls attention to the fact that the domestic market is small for the brands regarded as luxury brands, and that the popular ones are faced with Chinese and Indian competition. "The outlook is bad, and I have been warning the sector and the government about that."

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