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Lights-off! at Billboards and Advertising signs


On Wednesday, the Venezuelan government banned the use of electricity on billboards and advertisements as part of a contingency plan. The resolution also prohibits the lighting of the ads and billboards located in public roads, with the exception of pharmacies, health centres and secure facilities if they use energy saving bulbs.

The government said the new prohibitions will remain in place "until it exceeds the emergency". The breach of the regulation will be punished with the suspension of electric service for 24 hours and that if they do it again, it will be for 48 hours or cessation of the service indefinitely.

President Hugo Chávez earlier this week declared a state of emergency power due to a drought crisis generated by the Guri, which is the largest generator of electricity in the country.

Victor Maldonado, executive director of the leading business chamber of the capital, considered as "cosmetic'' the government's decision and said the measure will generate harm to advertisers. He added that the measure will not have a major impact on energy savings.

More news here and here.

Resolution No 008, Official Gazette here.

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