Tuesday, 24 August 2010

Denomination of Origin for Peruvian coffee

The Instituto Peruano de Defensa de la Competencia y de Protección de la Propiedad Intelectual (INDECOPI) has announced that next Friday (August 27) will grant Denomination of origin to Cafe Villa Rica. It adds that producers have shown, through technical study, that the product identifies certain characteristics given by the geographical environment where it is grown. It is claimed that the coffee has a particular quality, taste, and aroma due to the acidity levels of the land. Added to these, natural factors (soil, water, climate, etc) and human factors (production techniques) are said to influence the peculiarity of the coffee.

Cafe Villa Rica is grown in Villa Rica District which is located on Oxapampa in the Pasco area of Peru.

This is the fifth recognized Denomination of origin in Peru. The first was 'Pisco' (spirit drink), then ‘Maiz Blanco Gigante Cusco’ (corn), 'Chulucanas' (handicraft) and 'Pallar de Ica' (bean).

Will 'Cafe Villa Rica' be added to the FTA recently signed by the EU and Colombia/Peru?

No comments: