Monday, 10 September 2012

It’s all about sports

Brazil is preparing to be the next country to leave a legacy. The fact is that the country is preparing to host two major international sport events in the next couple of years: the World Cup in 2014 and the Olympics in 2016. No doubt there is potentially a billionaire market at its door.

The global sale of the sport industry is expected to reach US $260 billion by 2013 according to WIPO. Moreover, it is said that the overall turnover of all sports goods could reach US $600 billion. Of course the news posted in the INPI’s website clarifies that these numbers depend on...yes, you guessed well: protecting intellectual property rights. Just think about it, there must be some hesitation: logos, brands, franchising, bids, trade marks, celebrity images and the like; everything needs to be well protected. In addition, it's not just about sports. To hold an international event of this enormity there is also other sectors especially services that can benefit such as: construction, tourism, food , attractions and so on and so forth.

For this reason, this week (12th and 13th) Rio de Janeiro will hold an International Seminar in Intellectual Property & Sports. As expected international as well as national specialist will have the floor (or shall we say field?) – you will hear expects from Fifa; INPI; World Health Organization (WHO); World Intelectual Property Organization (WIPO); the American Chamber of Commerce of Rio de Janeiro (AMCham-Rio); the president of the Brazilian Olympic Committee (COB), to name a few.

INPI informs that registration for the seminar is open; for more information click here.

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