Wednesday, 19 June 2013
Brazil is ready for the game
A spokesperson for FIFA noted that the Confederations Cup and the World Cup have already closed all the deals relating to marketing and the ‘the package partner’ amount to 20 businesses and has reached a value of U.S. $ 1.4 billion.
Yet, prevention is one of the policies that Brazil is also working on – according to the following:
More than 100 cases of illegal use of the marks relating to the Confederations Cup and the World Cup in Brazil have been reported in the last six months. The person in charge for the protection of FIFA trade marks, Auke-Jan Bossenbroek, said that they have managed to contact most of the illegal traders and have solved the matters in an amicable way. In the same line, but quite controversial, the the FIFA Marketing Director, Thierry Weil noted that "What annoy us are big companies, who know they are doing something wrong."
The news noted that the surrounding of the stadiums will have a restriction on traders – the places will only be available to authorized ones. On the actual game days there will be two to three FIFA people who will be reporting any illegal cases to the local security.
Certainly, preventing people creating an unauthorised association between their goods and services and the games; and preventing any other activity that undermine the sponsor revenues as for example the sale of counterfeit and unnoficial goods should form part of the success of the games.
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