Tuesday, 13 May 2014

Ecuador: 2014 Year of the Denomination of Origin

As a part of its strategy to promote Ecuadorian products through better information of the consumers, the Ecuadorian Institute of Intellectual Property (IEPI) has declared 2014 “Year of the Denomination of Origin”. As a result, producers who want to apply to get logos aimed at identifying Ecuadorian Denominations of Origin (DO) have a 100 percent discount on the procedure.


The announcement was released on April 21 in Vinces, province of Los Ríos, renowned for its high quality cocoa production. During the launch event, three new logos also made their debut: “Ecuador” (general logo), “Cacao Arriba – Ecuador” (for cacao) and “Montecristi – Ecuador” (for hats).


The entire initiative promoted by the governmental organization has the objective to raise awareness regarding the potential benefits of the DO regime for those producers interested in highlighting the importance of the link between their products and the area of production.

More information (in Spanish)here.

Post written by Nicola Coppola, University of Bournemouth.

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