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Rural areas receive a boost


Promoting agricultural products in rural and remote areas of the country to a more competitive market is a matter that the Peruvian National Institute for the Defence of Competition and Protection of Intellectual Property (Indecopi) is looking at. In this regards, in October Indecopi granted a collective mark to ‘Agro Rural’.

Image result for De la chacra a la olla
The collective mark ‘De la chacra a la olla’ (‘from the farm to the pot’) is a service mark. This type of mark “will help to promote and position among farmers, the exhibition and sale of their products to the public.” said Indecopi. The use of collective marks also help to organize farmers which are placed in rural and remote areas.

According to Indecopi, the mark was a cooperation agreement between Indecopi and Agro Rural “in which assistance is provided to farmers for the registration of collective marks” and, which will help to “develop the economic growth of their communities.”

Agro Rural is an agricultural production development programme attached to the Vice-Ministry of Agriculture and aims to “promote rural agricultural development through the financing of public investment projects in rural areas of less economic development.” This year it has made 25 exhibitions, commercializing more than half a million Peruvian soles (153,080.56 USD) and attracting the participation of more than 600 farmers.

Source Indecopi.

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