Business News Americas carries an interview with Ian Wenig (Senior Director, Zoho) on software as a service in Latin America. This feature discusses the benefits of using open source and free software as the basis for business models, rather than following the traditional route of developing and IP-protecting one's own proprietary software. When asked about software piracy in Latin America, Wenig had this to say:
"... There's always going to be piracy, [but] if you bring affordable products into the market or the cost is right people will respond to that ... With the productivity tools and business apps that are crucial to management of company data, people are willing to pay for it".