Welcome to our blog for Intellectual Property Law and Practice in Latin America!
¡Bienvenidos a nuestro blog de Derecho y Práctica de la Propiedad Intelectual en Latinoamérica!
Bem-vindo ao nosso blog sobre Direito e Prática de Propriedade Intelectual na América Latina!

Wednesday 23 December 2015

Patricia Covarrubia

Stocking fillers for IP lovers

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From Hart Publishing, Oxford I received an announcement: ‘Patent Enforcement Worldwide’ edited by Christopher Heath, now in its 3rd edition.
This book features 15 country reports on the patent enforcement practice of the world’s most litigated countries in Europe, Asia and the Americas. Litigation strategies for both right owners and alleged infringers are explained against the background of case law on: types of action, standing to sue, jurisdiction, obtaining evidence, provisional and final measures, trial practice, types of infringement, remedies and counterclaims, costs and issues of retrial, threats and wrongful enforcement. Special chapters cover the Trade-Related Aspects of Intellectual Property Agreement provisions on enforcement, enforcement issues in the European Community, international cross-border litigation and border measures.

The reports are written by patent practitioners or academic experts in the field, and the homogenous structure of the country reports allows for an easy identification of best practices and strategic considerations on the choice of jurisdiction
Image result for present for stocking booksLooking at the table of contents one can see that not only the most common European jurisdiction are covered in the book e.g. UK, Germany, France, and Italy but also it covers some of the BRICS such as Brazil, China, and India. In relation to the Latin American's  jurisdictions Brazil and Argentina are the only two that are covered in the book at chapter 17 and 18 respectively.

The book can be purchased online (here) and it is available in electronic format as well as hardcopies.

Thanks Anni Mirza, marketing and editorial assistance for the information.

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Patricia Covarrubia

The Protection of Trade Dress Rights in Brazil Prevents Free Riding

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Image result for texting thumbs
Isn't this 'techno-gym'?
The 7th Civil Court of Rio de Janeiro decided on 28 September 2015 in TECHNOGYM and TECHNOGYM EQUIPAMENTOS LTDA against ATHLETIC WAY LTDA that the commercialization of copies of original fitness equipment products occurred with clear demonstration of improper appropriation of the competitor products’ trade dress, characterizing therefore the practice of unfair competition. The Judge held the defendant practiced unfair competition as described in art. 195, III and granted injunction relief plus monetary damages on the basis of art. 209 of Law 9.279/96.

The claimant is an Italian worldwide manufacturer of fitness equipment known by its trademark TECHNOGYM, and TECHNOGYM EQUIPAMENTOS LTDA is its exclusive representative for distribution and marketing of TECHNOGYM fitness equipment in Brazil. In turn, the defendant ATHLETIC WAY LTDA is a Brazilian company that imports and sells gym equipment of different origins.

Both companies operate in the manufacturing and marketing segment of fitness equipment and the dispute is about comparable products identified by the lines SELECTION / PURESTRENGTH and SENSATION / FUTURE respectively.

TECHNOGYM claimed the practice of improper reproduction, in which, the defendant would buy equipment from China that would be identical copies of its equipment, changing only the label of the trademark, which would be glued to the logo recess of TECHNOGYM, as later confirmed by the nominated technical expert in the case.

In 2013, TECHNOGYM brought a civil action against ATHLETIC WAY seeking a preliminary injunction to forbid the defendant to market, sell and advertise the two lines of gym fitness equipment products – SENSATION / FUTURE, in addition to monetary damages [here in Portuguese].

In response, ATHLETIC WAY contented TECHNOGYM did not protect its products by means of industrial design or patent, and presented other allegations in order to repeal the claimant’s demands. It specifically alleged the design was in the public domain. The Judge rejected ATHLETIC WAY’s arguments. Notably, the right of the claimant “to repress unfair competition of its product is independent of any industrial design registration for the shape of its exercise equipment”, said the Judge.

In Brazil, it is not possible to register as industrial design or trademark shapes determined essentially by technical considerations, or which cannot be dissociated from its technical effect. Besides, there is no ornamental shape protection by means of industrial design. The matter that the design was in the public domain was considered irrelevant by the Judge.

The Judge, however, considered whether ATHLETIC WAY focused on the practice of illicit imitating TECHNOGYM’s products as trade dress and whether this behavior would have characterized unfair competition, to evaluate the defendant’s liability for injunction relief and damages.

As regards the definition of trade dress according to Brazilian Law, the Judge cited a recent judgment as follows:
"[Trade dress is the] [c]ombination of characteristics, which may include, among others, a color or color scheme, shape, packaging, product configuration, signs , phrases , layout, styling and size of letters, graphics, drawings , emblems, coats , textures and embellishments or ornaments generally able to identify particular product and differentiate it from the others" (TJRJ , Ac 0090918-04.2007.8.19.0001. Twelfth Civil Court, Des. Lucia Miguel S. Lima. 27/01/2009).

And commented that:
There is no … specific provision to protect this trade dress or branding of companies. Its protection is based on the repression of unfair competition as foreseen in the Industrial Property Law. Note that this protection afforded by law is not limited to the trademark, reaching also the extrinsic characteristics of the products.
To test unfair competition, for the violation of trade-dress, it suffices the simple external comparison of the ornamental aspects of the product or the form of its presentation, taking into account the potential risk of consumer confusion.

The findings of the technical expert provided sound evidence to typify the practice of unfair competition:
The commercial strategy of the Defendant is not limited to the reproduction of visual forms of devices, but includes a series of acts that, taken together, suggest abuse of rights and unfair competition, in that: a) allow the use of the prestige and the power of attraction stemming from creative and professional effort of others; b) provide an unfair competitive advantage over competitors who bear the cost of the visual identity development; c) cause damage to the company that has its product lines copied since it dilutes the visual identity of its equipment and affects the investment in its creation and; d) empower any customer poaching for a particular kind of consumer.

On the assessment of the imitation of the designs and the characterization of unfair competition in relation to consumer confusion, the Judge referred once again to the technical expertise findings, namely to confirm the imitation of the design shapes in both products, the imitation of the distinctive visual elements in both products, the existence of a logo recess, the indication of “Italian design” displayed on the site of the defendant, and to show the conduct of the defendant’s commercial representatives at fairs, who allocated exhibition booths next to the claimant.

The defendant company did not refute the expert conclusions. However, the decision is under appeal.

Post written by Magda Voltolini.
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Tuesday 22 December 2015

Gilberto Macias (@gmaciasb)

Colombia: Se autoriza uso del Sello Oficial de Denominación de Origen Protegida a artesanos

La Superintendencia de Industria y Comercio (SIC) entregó la autorización del Uso del Sello Oficial de Denominación de Origen Protegida a 40 artesanos pertenecientes a 12 regiones de Colombia sobre los productos a los que se les ha declarado la protección como Denominación de Origen.

Los artesanos  a quienes se les entregó el Sello actualmente participan y exponen sus productos en la edición XXV de Expoartesanías 2015.

Entre las artesanías que recibieron este reconocimiento se encuentran diferentes productos emblemáticos de Colombia como la cerámica del Carmen de Viboral, las mochilas Wayuu  y la tejeduría Zenú, entre otros.

El Sello Oficial de Denominación de Origen permite a los artesanos identificarse como beneficiarios y productores o transformadores del respectivo producto protegido por denominación de origen y así garantizarle al consumidor la originalidad y calidad por éste esperada en cada uno de esos productos. Los consumidores podrán ver que los productos de los artesanos autorizados tendrán las respectivas “marquillas” que incluyen el Sello Oficial y el lugar geográfico identificado.

La SIC también entregó 9 marcas colectivas: CISLOA, ECOSOMBRIO, ASOJAMAR, SANTALT, ARTE & SEDA, ACEDAR, SARAWATI, ASOCHIARTE y LA ESPERANZA, a nueve Asociaciones de Artesanos ubicadas en Caldas, Risaralda y Boyacá que cumplieron con los requisitos exigidos por la Decisión 486 de la Comunidad Andina.

Más información aquí.
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Wednesday 16 December 2015

Gilberto Macias (@gmaciasb)

México: Se aprueba reforma a la Ley de Propiedad Industrial – Llegan las Oposiciones!!

El Pleno del Senado de la República aprobó con 75 votos a favor el dictamen que contiene proyecto de decreto por el que se reforma y adiciona la Ley de la Propiedad Industrial, que tiene por objetivo establecer un “Sistema de oposición”, que beneficie al sistema de propiedad industrial y a sus usuarios.

Con la aprobación de este sistema de oposiciones,  se espera que el Instituto Mexicano de la Propiedad Industrial (IMPI) evalué de mejor manera el registro de un signo distintivo a fin de evitar la expedición de títulos que podrían invadir un derecho previamente concedido o, en su caso, sustraer del dominio público denominaciones comunes en una industria determinada.

 De acuerdo a lo señalado en la iniciativa aprobada:

 “Se estima que la inclusión de la oposición al registro de un signo distintivo disminuirá la presentación de solicitudes de declaración administrativa de nulidad, en particular aquellas fundamentadas en registros otorgados por error o inadvertencia del Instituto”.

También se espera que disminuya el número de solicitudes de declaración administrativa de infracción.

Tal y como señalamos hace varios años en IPtango, con la llegada de las oposiciones, el registro de signos distintivos en México podrá ser más dinámico y de mayor interacción entre los sujetos intervinientes.

Recomendamos la lectura del artículo sobre El Sistema de Oposición en México escrito por los Lvcentinvs Juan Ángel Garza Vite  y Angel Diez Bajo.

Fuente: Quadratin.

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Sunday 13 December 2015

Patricia Covarrubia

Peru: IP cares about the cultural expression of a country

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The Peruvian National Institute for the Defence of Competition and Protection of Intellectual Property (Indecopi) recently stated actions against national and local clubs, recreation centres, karaoke, clubs and restaurants, among others.

Indecopi through the Directorate of Copyright, brought, ex officio, actions against 36 centres due to illegally disseminating musical works. The said complaints were noted when the specialized staff from the Directorate of Copyright was making routine inspections in different locations nationwide. The staff found that some of these places did not have proper authorization to play certain music.

Image result for karaoke

Public communication (diffusion) of musical works that do not have prior written authorization of the authors or collective management society representing them are prohibited. This type of infringement may be sanctioned by a fine up to 180 UIT (tax units) and a penalty of up to 8 years of prison.

Facts: The collective society in Peru is called Peruvian Association of Authors and Composers (APDAY). Copyright law follows a common IP system, through CAN Decision 486 – the Andean Community.

The news were published in the new and improved Indecopi web portal. At the end of the news, Indecopi reaffirmed its interest in promoting the protection of IP but in general it notes that “intellectual property helps to improve the competitiveness of our country” adding that IP supports “the work of creators and artists whose art serve as a means of expression of our cultural identity.”
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