The
International Trademark Association (INTA) has been increasing its engagement,
education, and outreach throughout Latin America in 2017. In May, the
Association officially opened a Representative Office in Santiago, Chile, and,
in July, announced the appointment of José Luis Londoño Fernández as its Chief
Representative Officer for the Latin America and Caribbean. Looking ahead, on
October 2–3, INTA will gather intellectual property (IP) experts and thought
leaders from across the region and around the world in Cartagena, Colombia, for
its Changing Landscape of Latin America
conference.
Conference
speakers and participants will explore the unique economic, social, and
political changes in the region and their impact on IP, and share advice on business engagement and investment
in the region. The sessions will be presented in English.
A key conference highlight will
be the opening keynote speaker: Francisco Samper,
Founder and President of MullenLowe SSP3 and Regional
Director, MullenLowe Latin America. Mr. Samper, a true innovator, will
discuss how advertising campaigns influenced the Colombian peace process, and
explain how his ad agency used its brand insight and advertising knowledge to
assist in the political movement for peace in Colombia. This inspiring presentation
will reveal ways for brand owners to depend their engagement in their
communities to help achieve common goals.
The educational program includes
sessions covering Latin America’s legislative and regulatory landscape and will
touch upon the increasing challenge of balancing IP rights with regulatory
restrictions affecting businesses. Panelists will also share ideas for best
practices for collaboration between IP counsel and entrepreneurs as they
balance the need to protect their IP with growing their businesses.
Another key topic of discussion
is data protection. Conference participants will gain insight into Latin
American data protection
laws so that they can (1) assist their clients in protecting themselves with the
proper procedures and (2) act nimbly and effectively when a data breach occurs.
Additional topics include IP enforcement and how to combat online
counterfeiting; opportunities and challenges
presented by social media; and how to protect and enhance their brand
conversation on the social media platforms.
Following the conference, on October 4, INTA will host a workshop, Free
Trade Zones: Commerce vs. Counterfeits, during
which brand owners, free trade zone authorities, government officials, and
other stakeholders will explore the ongoing threat of counterfeiting in free
trade zones.
Register here to join INTA in Cartagena this
October.
Post written by INTA.
