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Monday 28 August 2017

Patricia Covarrubia

INTA to Host Changing Landscape of Latin America Conference in Cartagena

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The International Trademark Association (INTA) has been increasing its engagement, education, and outreach throughout Latin America in 2017. In May, the Association officially opened a Representative Office in Santiago, Chile, and, in July, announced the appointment of José Luis Londoño Fernández as its Chief Representative Officer for the Latin America and Caribbean. Looking ahead, on October 2–3, INTA will gather intellectual property (IP) experts and thought leaders from across the region and around the world in Cartagena, Colombia, for its Changing Landscape of Latin America conference.

Conference speakers and participants will explore the unique economic, social, and political changes in the region and their impact on IP, and share advice on business engagement and investment in the region. The sessions will be presented in English.
A key conference highlight will be the opening keynote speaker: Francisco Samper, Founder and President of MullenLowe SSP3 and Regional Director, MullenLowe Latin America. Mr. Samper, a true innovator, will discuss how advertising campaigns influenced the Colombian peace process, and explain how his ad agency used its brand insight and advertising knowledge to assist in the political movement for peace in Colombia. This inspiring presentation will reveal ways for brand owners to depend their engagement in their communities to help achieve common goals.

The educational program includes sessions covering Latin America’s legislative and regulatory landscape and will touch upon the increasing challenge of balancing IP rights with regulatory restrictions affecting businesses. Panelists will also share ideas for best practices for collaboration between IP counsel and entrepreneurs as they balance the need to protect their IP with growing their businesses.

Another key topic of discussion is data protection. Conference participants will gain insight into Latin American data protection laws so that they can (1) assist their clients in protecting themselves with the proper procedures and (2) act nimbly and effectively when a data breach occurs. Additional topics include IP enforcement and how to combat online counterfeiting;  opportunities and challenges presented by social media; and how to protect and enhance their brand conversation on the social media platforms.

Following the conference, on October 4, INTA will host a workshop, Free Trade Zones: Commerce vs. Counterfeits, during which brand owners, free trade zone authorities, government officials, and other stakeholders will explore the ongoing threat of counterfeiting in free trade zones.

Register here to join INTA in Cartagena this October.

Post written by INTA.

Patricia Covarrubia

Patricia Covarrubia