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Wednesday, 15 June 2022

Patricia Covarrubia

Peru: QR codes for Collective Marks and enhancing Micro Enterprises

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As part of the project run by the Peruvian IPO (INDECOPI), that is ‘Collective Marks Brand Promotion’, the office continues to advertise that by registering a collective mark, INDECOPI designs and produce their QR code for free. 

Such QR code will allow customers to learn about the association or cooperative that owns the collective mark and of course to learn about the product offered e.g., the product’s characteristics, its history, membership (who they are), business contact details, in what market the products are traded, etc. 

Micro enterprises 
In general, as any other IPO office, the INDECOPI provides a good platform aiming to favour ‘economic reactivation of entrepreneurs, businessmen and micro enterprises in the country’. That said, this month, it prepared an event where 222 registrations of collective marks were handed in. It is therefore noticeable that INDECOPI continues to provide a helping hand to micro enterprises which are abundant in the country, especially in the artisanal sector and other rural productions. [micro enterprises have at mots 10 employees. As a curious note, small and medium enterprises represent 99% of all business in the European Union , yet in 2021 micro-enterprises have a turnover of Euro2 million – see the European Commission report here). In Peru, there is an exemption from the payment of the fee for processing the collective mark applications which was in force until September 2019 -- such payment was definitively eliminated in December 2020. 

 INDECOPI reports that up to April 2022, there are 5761 collective marks registered noting that many of these association and cooperatives are formed by women. 

More info click here [in

Patricia Covarrubia

Patricia Covarrubia