Friday, 22 August 2008

Pernod Ricard invests in Graffigna wine brand

Wine and spirits giant Pernod Ricard is reported to be planning a major marketing drive to increase the popularity and sales of Argentina's Graffigna wine brand in the UK. New packaging and a shift to screw-top are both ready to launch next month. Community trade mark protection for the word Graffigna was secured six years ago for 'wines, spirits, liqueurs, cocktails, alcoholic beverages' in Class 33.

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