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CHEROKEE rolls out in Peru

According to Trading Markets, licensor and global brand management company Cherokee Inc has announced the launch of its Cherokee brand in Peru, distributing its products through the local branches of Falabella's Tottus Stores. A spokesman for Cherokee Brand Development explains that this is part of its "world brand" strategy. Cherokee next plans to take its brands in Spain with Grupo Eroski and to the Middle East with Geant, a division of Al Hokair, within the coming year.

Brands owned or managed by Cherokee can be found here.

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