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Who are you calling a weir.do?

I've just learned from my friends at Lexsynergy that the .do top level domain (TLD) is making the Dominican Republic an attractive place for the registration of second level domains which make a pun on the English word "do". Registrations opened last Thursday, 10 December 2009 and .do domain names are allocated on a ’first come, first served’ basis without formal restrictions. As Lexsynergy comments:

"This TLD will play an important role in the domain name and branding industry because it constitutes a word in several languages. In English there are endless branding opportunities such as please.do, weir.do, how-do-you.do and hair.do".

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