Peruvian Pisco: Renowned reputation

From the Peruvian Institute for the Defense of Free Competition and the Protection of Intellectual Property (Indecopi) we read the news that Pisco, a denomination of Origin, has been given the character of reputable due to its well-known status (Resolución N° 13880-2017/DSD-Indecopi).

INDECOPI recognised that Pisco has ‘reached a relevant level of knowledge, recall, great quality and positioning that put it at same level of other famous denominations of origin and world-wide marks.’ Giving this distinction means that Pisco ‘reinforces its protection and extends it to the countries of the Andean Community of Nations.’ [Bolivia, Colombia and Ecuador are the other members of the Andean Community]

The director of INDECOPI’s Distinctive Signs, Mr Meloni García, noticed that 'in order to determine this notoriety, attention was paid to a number of factors, including sales volume, advertising of the denomination of origin, intensity and duration of use, prestige and value achieved over time, among others aspects.’

The notoriedad en grado de renombre (literal translation would be renowned reputation) is given to signs that are known by consumers belonging to diverse markets and, in addition, it enjoys of high prestige and reputation.