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¡Bienvenidos a nuestro blog de Derecho y Práctica de la Propiedad Intelectual en Latinoamérica!
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Thursday, 24 June 2021

Verónica Rodríguez Arguijo

Mercado Libre published its first Transparency Report


On 19 May 2021, Mercado Libre (MELI) published its first Transparency ReportMELI stated that the report’s purpose is “to make our policies and actions transparent to safeguard the security and privacy of over 74 million users in our entire regional ecosystem”.

The Transparency Report consists of three main sections: product security and quality, protection of IP rights, and privacy matters.

Read below some highlights of the report!

Section: Product security and quality

This section contains stats about removed content due to violations of MELI’s Terms and Conditions (T&C), which inter alia, prohibit certain items are sold on the platform (e.g., medicines, counterfeit items and other goods violating IP rights):

  • 331,607,978 listings were placed on the 18 MELI's websites as of 31 December 2020.
  • 18,570,436 listings were detected and moderated by MELI due to violation of its Listing and Prohibited Items Policies.
  • 112,424 listings were reported by users.
  • 65,180 listings were removed due to COVID-19 related matters.
  • Top 10 product categories regarding removed listings due to violation of MELI’s Listing and Prohibited Items Policies:

Product Category

Removed Listings

Courses

7,036,318

Medicine, health and/or beauty substances and products

1,386,243

E-books

1,337,862

Digital accounts & contents

1,278,420

Adult products

844,061

Personal databases

611,122

Decoders, antennas & signals

433,865

Personal documents

230,757

Tobacco & alike

215,817

Products & financial services

126,428


  • Top jurisdictions concerning detected listings due to violation of MELI’s Listing and Prohibited Items Policies:

Jurisdictions

Detected Listings

Brazil

13,283,854

Mexico

2,282,461

Colombia

1,371,060

Argentina

792,168

Chile

609,413

Uruguay

98,915

Peru

96,569

Rest of Latin America

35,996


  • In the report is highlighted that MELI uses machine learning technologies to detect infringing listings. In this sense, only 3.12% of the detected listings went back to the platform (reactivated ads).

Section: Protection of IP rights

This section contains stats regarding MELI’s Brand Protection Program (BPP), which “enable IPR holders to report infringing listings [via a Notice & Take Down -N&TD- procedure] in any of the 18 countries where Mercado Libre operates”.

  • 2,107,264 N&TDs were submitted.
  • 104,661 counter-notices were submitted.
  • The number of confirmed and not confirmed N&TDs:

Date

Confirmed N&TD

Not confirmed N&TD

2020-7

580,164

57,589

2020-8

396,225

46,558

2020-9

285,462

48,326

2020-10

333,046

26,757

2020-11

198,232

24,184

2020-12

92,568

23,035



Review the full Transparency Report here in English and here in Spanish.

Read here the interview IPTango held with Juan Cichero (Head of Brand Protection at MELI). Juan conversed about BPP, including the machine learning technologies used to detect infringing listings and the N&TD procedure.

Credit: Image is courtesy of Mercado Libre.

Verónica Rodríguez Arguijo

Verónica Rodríguez Arguijo