Iniciativa de ley para controlar el contenido de las redes sociales en México.

Iniciativa de ley para controlar el contenido de las redes sociales en México.

Gilberto Macias (@gmaciasb)   January 12, 2010   No comments:

Hay noticias que de verdad no sabes si echarte a reír o preocuparte por el rumbo que pueden tomar las cosas.

Dicha reflexión se debe a la iniciativa de ley, que pretende presentar el secretario de la Comisión de Puntos Constitucionales en San Lázaro, Nazario Norberto Sánchez, diputado del Partido de la Revolución Democrática (PRD), para regular los contenidos de las redes sociales en Internet.

Su objetivo es para evitar que la ciudadanía utilice estos servicios para eludir operativos como el alcoholímetro y evitar que estos sitios ayuden a los delincuentes a ubicar personas, lo que les facilita la labor a los secuestradores.

Desde luego no es que defienda personalmente a las redes sociales, pero no logro entender por que los legisladores y los políticos siempre intentan limitar las libertades de los ciudadanos, será que lo que realmente quieren es evitar las opiniones emitidas respecto al aumento de impuestos, o la creación de grupos de debate o rechazo sobre los propios políticos y sus acciones?

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Facebook is looking to target the Latin American market

Facebook is looking to target the Latin American market

Patricia Covarrubia   November 03, 2009   No comments:

The biggest social network, which has more than 300 million users, has expressed its intention for closer relations in the Latin American market. Michael Murphy, worldwide sales vicepresidente at Facebook, explained that Facebook is a great place for brands. At the moment, there is a large portion of ‘Latinos’ visiting the website; from these, one million are developing applications for the site. He believes that Facebook is a great place for consumers who would like to share and create business opportunities.

Facebook’s advertisers want closer relations with users and they are planning to do so through Fox Point. Hector Costa, senior vice president and general manager of Fox Point Networks for Latin America, said that “in Latin America web advertising penetration is growing at double digits every year. Advertisers want to use social networks to advertise their goods and services”.

Murphy, also explains that Facebook has a link to advertisers in different formats and so a brand can send messages to users. Nevertheless, he said that this is just a business model which is in test phase. All the same, he confirms that Facebook’s revenue comes from advertising. As for competition, he mentions that Facebook differs from others like Twitter and MySpace in that people on Facebook register with their real name, and other networks of people are anonymous, "so Facebook is a safer space for brands to reach out to consumers."

Facebook is working as any other media - professionally. They are not taking advantage of the cyber space – are you listening...metatags, keywords, hyperlink and finally adwords? We can note a straightforward business agreement. There is ‘consent’ to display an advertisement. That said, if we do not discuss here the issue of whether an average consumer will be confused or not by these new way of advertisements, it is clear that there are ‘fair practices’ in which the cyber world can integrate marketing and advertising without raising concerns to trade mark owners.

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