Sunday, 6 February 2011
Refusing the injunction the Court of Appeals held that, according to the law, “use of a third party’s mark in a non-typical manner is not necessarily illegal”. Here, the phrase 'Argentina 200 años' was not used as a trade mark, but in a descriptive way. The presumption that freedom of expression should be limited when a phrase contains a trade mark must be rejected when the mark is not used in a distinctive way. Such use does not fall within the scope of protection of the trade mark.
Source: "Injunction denied as trademark used in descriptive manner", by Jorge Otamendi (G Breuer, Buenos Aires), World Trademark Review, 31 January 2011