Telefonica redefines its brand

The telecommunication company has begun a ‘unification of trade marks for its telephone services, mobile and fixed, Internet and television’. From now on, all its services will be identified by the trade mark ‘Movistar’ accompanied by the type of service e.g. Movistar TV.

The initiate is starting in Spain and it will be followed by its markets in Chile, Colombia and Peru. This will see the end of local trade marks such as ‘Telecom’ in Colombia and ‘Cable Magico’ in Peru.

Movistar is placed at 60th by Millward Brown Optimor - it has recently published the ranking of the BrandZ Top 100 Most Valuable Global Brands (here).