In the event, there was an opportunity to talk about the importance of ‘indentifying’ a product through marks, as well as the social and economic advantages of collective marks. There is indeed more awareness among consumers who benefit from marks, i.e. identification is easy, but also, the product gains credibility which is beneficial to both, consumers and producers. Sebrae, a Brazilian Service of Support for Micro and Small Enterprises, a non-profit organization, has supported and continues to support Amorango.
INPI informs that until today it has granted 85 collective marks. It also noted that since 2010 there has been 39% increase in these applications.
