On Wednesday, the Venezuelan government banned the use of electricity on billboards and advertisements as part of a contingency plan. The resolution also prohibits the lighting of the ads and billboards located in public roads, with the exception of pharmacies, health centres and secure facilities if they use energy saving bulbs.
The government said the new prohibitions will remain in place "until it exceeds the emergency". The breach of the regulation will be punished with the suspension of electric service for 24 hours and that if they do it again, it will be for 48 hours or cessation of the service indefinitely.
President Hugo Chávez earlier this week declared a state of emergency power due to a drought crisis generated by the Guri, which is the largest generator of electricity in the country.
Victor Maldonado, executive director of the leading business chamber of the capital, considered as "cosmetic'' the government's decision and said the measure will generate harm to advertisers. He added that the measure will not have a major impact on energy savings.
More news here and here.
Resolution No 008, Official Gazette here.
Welcome to IPTango
Popular Posts | Last 30 days
-
The World Intellectual Property Organization (WIPO) will hold the Tenth Session of the WIPO Conversation on Intellectual Property and Front... -
Ayer se anunció la publicación de la 17ª edición del Índice Mundial de Innovación ( GII , por sus siglas en inglés). Publicado desde 2007, ... -
Roberto Gómez Bolaños , creador de los famosos personajes como ‘El Chavo del 8’ y ‘El Chapulín Colorado”, falleció el pasado 28 de noviembre... -
The official theme of the 2010 South African World Cup is under debate. The singer and songwriter, Wilfrido Vargas, accused Shakira of plagi... -
El Tribunal Superior de Justicia de Ciudad de México determinó que Eduardo Moreno Laparade, sobrino de Cantinflas, es el "único y le...
-
The World Intellectual Property Organization ( WIPO ) will hold the Fourth Session of the WIPO Conversation on IP and AI from 22 to 23 ... -
En Colombia el Tribunal Superior de Barranquilla le dio la razón al escritor Gabriel García Márquez (Premio Nobel de Literatura, 1982) en un... -
Diputados locales del Distrito Federal informaron recientemente que es urgente proteger el Maguey y el Nopal debido a que Japón y China... -
Como el tema del rescate de los mineros será recurrente durante un tiempo, bien vale la pena aclarar algunos datos especialmente relacionado... -
The World Intellectual Property Organization ( WIPO ) will hold the Ninth Session of the WIPO Conversation on Intellectual Property and Fro...
Approved by the IPKat
IPTango is an approved blog by the IPKat
Creative Commons (CC BY-NC)
IPTango licenses the use of this blog posts under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC). IPTango autoriza el uso de las publicaciones de este blog bajo una Licencia Creative Commons Atribución-NoComercial 4.0 Internacional (CC BY-NC).
2 comments
Write commentsThis blog continues to be a news update on Latin America more than IP news blog.
ReplyWith respect, dear Anonymous, IP does not exist in a vacuum; it is closely integrated into the fabric of business and commerce throughout Latin America.
ReplyThe unspoken premise in this item is that the use of billboards and other electronic advertising media is the principal manner in which many branded products are brought to the attention of the consumer, the way in which goodwill is cultivated and the vehicle for enabling products and services to be distinguished from one another.
The Chavez declaration sends out a message to the brand-based business community that the cultivation of the consumer interest by the private sector is not a key priority.