Lucky number 7 - is it really?

Two weeks ago, Friday the 18th, in a ceremony in the imperial city of Cusco, the Peruvian Institute of Intellectual Property (INDECOPI) granted Denomination of Origin (DO) to the term "Machu Picchu Coffee - Huadquina”. This is the second coffee that Peru certified as a DO and the seventh DO.

The recognition is based on a technical study, which found that "Machu Picchu Coffee -Huadquina" possesses particular characteristics obtained by the geographic environment where it is grown and also to its production techniques used by the farmers in the area.

"Café Machu Picchu - Huadquina" is the seventh recognized DO in Peru. The first was 'Pisco' (spirit drink), then ‘Maiz Blanco Gigante Cusco’ (corn), 'Chulucanas' (handicraft) and 'Pallar de Ica' (bean). Form these fours, three were included in the FTA between Peru/Colombia and the EU. Later one, Peru granted two more DO: ‘Café Villa Rica’ and ‘Loche of Lambayeque’ (type of pumpkin) and now Peru has another coffee – will they be included in the FTA? I wonder this, because the news informs that the INDECOPI will manage its recognition and protection in all member countries of the Lisbon Agreement (administered by the World Intellectual Property Organization (WIPO)) and so, I thought that it should also discuss this issue with the EU, don’t you agree? and try some lucky. I mean we are talking about protection in 27 countries.

More information here.