The Madrid Protocol has been running for over 30 years (June, 1989). With it, the flexibility to the Madrid System has seen an increased number in international trade mark registrations. After three decades, the system expanded to cover Latin America and the Caribbean (Antigua and Barbuda, Brazil, Cuba, and Mexico).
In 2019, WIPO reports that there has been over 60,000 international applications marking a 10th year of uninterrupted growth. While the main driver of the overall rise comes from the US (37%), followed by Germany and France; tailed by Switzerland, the UK, Japan, Italy, Australia, and Turkey.
Brazil, celebrating its 1st anniversary (a member
since 2nd Oct 2019) has received 109 international applications from national
users. This has also facilitated the use of the Madrid system by trade marks holders
located in other countries and thus, Brazil hit the 7,896 number from
international users indicating Brazil as their designated country (INPI
here).
To read the full data, click here.
