Saturday, 5 February 2022
Monday, 10 January 2022
[Guest Post] Mercado Libre’s second Transparency Report
- 267,461,670 listings were placed on MELI’s websites as of 30 June 2021 (compared to 331,607,978 listings in the first report).
- 8,815,828 listings were detected and moderated by MELI due to violation of its Listing and Prohibited Items Policies (compared to 18,570,436 in the previous reporting period).
- 53,173 listings were reported by users (compared to 112,424 in the previous report).
- Top jurisdictions concerning detected listings regarding the violation of MELI’s Listing and Prohibited Items Policies:
|
Jurisdictions |
Detected
Listings (1st report, as of 31 December 2020) |
Detected
Listings (2nd report, as of 30 June 2021) |
|
Brazil |
13,283,854 |
4,013,453 |
|
Mexico |
2,282,461 |
2,311,539 |
|
Colombia |
1,371,060 |
1,240,494 |
|
Argentina |
792,168 |
253,219 |
|
Chile |
609,413 |
581,119 |
|
Uruguay |
98,915 |
150,475 |
|
Peru |
96,569 |
174,077 |
|
Rest of Latin America |
35,996 |
91,452 |
- Only 4.5% of detected listings were reactivated (compared to 3.12% of reactivated ads).
- 969,413 N&TDs were submitted (compared to 2,107,264 in the previous reporting period).
- 56,432 counter-notices were submitted (compared to 104,661 in the first report).
- The number of Proactive Detections and Confirmed Complaints:
|
Date |
Proactive
Detections |
Confirmed Complaints |
|
2021-1 |
1,322,070 |
159,409 |
|
2021-2 |
907,771 |
170,128 |
|
2021-3 |
1,558,342 |
206,285 |
|
2021-4 |
733,493 |
132,261 |
|
2021-5 |
760,860 |
117,082 |
|
2021-6 |
668,668 |
125,850 |
Monday, 18 October 2021
Collective Marks - a follow up
In Argentina, since 2008, the Collective Trademark Act (Law 26.355) provides that the registration of collective trademarks is free of charge before the Argentinian Instituto Nacional de la Propiedad Intellectual INPI (art. 14). In addition, it provides that oppositions against these trademarks pay double the tariff provided for common commercial trademarks (art. 10).Aside, the Act contains an advanced provision for its time: it provides for the possibility of filling a collective mark through the multi-class system. This is because it was not until the 29th March 2019, that the Argentinian Government issued Decree No. 242/19 regulating provisions of the amended Trademark Law opened the possibly to file “multi-class” trademark applications in Argentina.In accordance to the Act, collective marks are defined as those signs that distinguish products and/or services made or provided by associative forms aimed at the development of the social economy. (art. 1) In addition, the Law’s Regulatory Decree (Decree 1384/2008), provides that collective marks are applied to indications of cultural, ethnic, historical, anthropological origin and any other that serves for the better differentiation of products and services. (art. 1)A friendly handThe Collective Trademark Act establishes that the Ministry of Social Development must provide free and specialized assistance during the registration procedures for collective trademarks (art. 15). Besides, according to the Law, the ministry together with the National Institute of Industrial Technology, and the National Institute of Agricultural Technology, shall facilitate access to quality programs, training and technical assistance for holders and users of collective trademarks, which ensure better processes and products, and better socio labour conditions (art 16).
by Jesús Dehesa The numbers - applicationsThese figures developed strongly since 2009, reaching more than 350, both urban and rural, until 2016, when a change in government administration led to a decrease in its use as an instrument of social promotion. Yet INPI confirmed that there are 718 collective marks and the last one recorded was in 2018. Currently, they are expected to resume their boom with the arrival of the new government authorities.Collective Marks - a toolEvery year, Las Huellas del Vino, a well-known collective trademark from the city of Lavalle (in the Province of Mendoza) organises an international event attended by dozens of homemade wine makers and hundreds of people (more info here, and this 'From Mendoza to the world: Lavalle exports its know how about homemade wine' here.
Thanks Claudio for this insight . IPTango members, is this something that is happening in your jurisdiction? I remember Ecuador also run a project like this for national geographical indications (GI)- any one else out there?
Thursday, 24 June 2021

Mercado Libre published its first Transparency Report
- 331,607,978 listings were placed on the 18 MELI's websites as of 31 December 2020.
- 18,570,436 listings were detected and moderated by MELI due to violation of its Listing and Prohibited Items Policies.
- 112,424 listings were reported by users.
- 65,180 listings were removed due to COVID-19 related matters.
- Top 10 product categories regarding removed listings due to violation of MELI’s Listing and Prohibited Items Policies:
|
Product
Category |
Removed
Listings |
|
Courses |
7,036,318 |
|
Medicine, health and/or beauty substances and products |
1,386,243 |
|
E-books |
1,337,862 |
|
Digital
accounts & contents |
1,278,420 |
|
Adult products |
844,061 |
|
Personal
databases |
611,122 |
|
Decoders,
antennas & signals |
433,865 |
|
Personal
documents |
230,757 |
|
Tobacco &
alike |
215,817 |
|
Products &
financial services |
126,428 |
- Top jurisdictions concerning detected listings due to violation of MELI’s Listing and Prohibited Items Policies:
|
Jurisdictions |
Detected Listings |
|
Brazil |
13,283,854 |
|
Mexico |
2,282,461 |
|
Colombia |
1,371,060 |
|
Argentina |
792,168 |
|
Chile |
609,413 |
|
Uruguay |
98,915 |
|
Peru |
96,569 |
|
Rest of Latin
America |
35,996 |
- In the report is highlighted that MELI uses machine learning technologies to detect infringing listings. In this sense, only 3.12% of the detected listings went back to the platform (reactivated ads).
- 2,107,264 N&TDs were submitted.
- 104,661 counter-notices were submitted.
- The number of confirmed and not confirmed N&TDs:
|
Date |
Confirmed
N&TD |
Not confirmed
N&TD |
|
2020-7 |
580,164 |
57,589 |
|
2020-8 |
396,225 |
46,558 |
|
2020-9 |
285,462 |
48,326 |
|
2020-10 |
333,046 |
26,757 |
|
2020-11 |
198,232 |
24,184 |
|
2020-12 |
92,568 |
23,035 |
Monday, 14 June 2021

