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Friday 9 September 2011

Patricia Covarrubia

Chile is not feeling thirsty - a good wine and a good brand

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The influential British magazine Drinks International has chosen the Chilean winery ‘Concha y Toro’ as the most admired brand in the world of wine in its ranking of World's Most Admired Wine Brands, published recently.

According to the British publication, the national firm, which has among its most recognizable labels ‘Don Melchor’ and ‘Casillero del Diablo’, has beaten the Spanish wine ‘Torres’ and the Australian ‘Jacob's Creek’ -- second and third in the poll respectfully.

In this case the brand was chosen by fulfilling five categories:
Wines should be of consistent or improving quality
They should reflect their region or country of origin
They should respond to the needs and tastes of their target audience
They should be well marketed and packaged
They should have strong appeal to a wide demographic

Well done Chile for putting an ‘admired brand’ out there (TGIF and I can sit now and relax with a bottle of wine, of course I will honour this post).

Patricia Covarrubia

Patricia Covarrubia