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Thursday 10 November 2011

Patricia Covarrubia

Peru: Learning how to exploit your GI product

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The Peruvian Institute for the Defence of Competition and Intellectual Property Protection (INDECOPI) and the Organization of the United Nations Food and Agriculture Organization (FAO) are building together a set of seminars which would enable producers of Peruvian products to know more about the tools and strategies to be used to position Geographical Indication goods in the market.

We are talking about ‘traditional’ Peruvian products that have a designation of origin such as;. Pisco, Chulucanas , Pallar de Ica, Café Villa Rica, Loche de Lambayeque, Café Machu Picchu ; among others. The focus is to explain how GI goods can achieve business success and to give some tips in marketing strategies. Furthermore they are giving a tool to exploit a product that has a specific quality that no other product has in the market. It is recognised that products with designation of origin may aim to a more demanding public, willing to pay a higher price.

The first national workshop which took place last Monday the 8th was called: "Conditions for the effective use of appellations of origin as tools to compete in the marketplace." This was followed by another one held on the 9th called: "Food quality linked to origin and traditions of Latin America".

Until Friday 11th, representatives from different countries will be presenting the results of other pilot programs developed under the FAO project.

More information here.

Patricia Covarrubia

Patricia Covarrubia